On the Internet at the moment there is a lot of information about how and where to sell goods remotely. One of the remote ways of selling is selling on the Internet. This method is currently included in the most common methods of distance selling, and is constantly gaining momentum due to the development of technology and an increase in the number of potential buyers on the Internet.

Today we will write about where you can look for your potential consumer of automotive parts.

1)Sales by Internet directories are usually catalogs in which we indicate what we sell (commercial offer), contact details (full name, phone number, website if any). If the catalog is promoted, then of course there is a chance that a potential client will get through the search engine into the catalog on your page with information. But this is unlikely because: Com. the offer, as a rule, is of a general nature, placed in several sources and does not carry unique information.

Of course, this type of online trading is also quite common and effective, but I believe that this good app to the main site, buying for example a minimum package of services. And then imagine, for the maximum package you give, for example, 250 euros, for a year 3000 euros. Where is the logic? You can create a full-fledged online store.

3) If we consider Internet site directories, here you specify information only about your site! Many online directories of sites do not even have the ability to provide contact information. They serve to increase the data of your site in the eyes of search engines. Perhaps when there were few automotive online stores, this way of selling your product was relevant, but now it is practically zero.

6) Let's discuss the services where you place your price lists with the goods you have. An example of directory data is Hotline and price.ua(in Ukraine). These services place their products through a price list with images, now it is possible to connect your store to these services and when the price changes on your site, the price in this catalog automatically changes. You pay the service for the fact that a potential client went to your page or went to your site. This service makes it possible to compare goods in price, and whoever has this product is cheaper than the one in the table is higher. But as we understand, auto parts are not a mobile phone or headphones. There is another specificity here, of course, in such services you can sell batteries, rugs, tires, but there is no point in selling spare parts. I may be wrong, but this is my opinion! Prices for these services can be viewed on the website, but I will say right away that they are not cheap. Therefore, I think it is better to hold this money until more competent thoughts and moves.

8)Spam and advertisements by mailboxes, ICQ, etc., as you understand, perhaps this system is effective in other areas. Yes, mailing brings results, but only if the mailing is targeted, that is, for specific clients. And if a potential client has a commercial vehicle and constantly needs to repair the fleet. Ordinary people who have a maximum of 2 cars in the family, this mailing will only annoy.

9) There are services for finding spare parts for consumers. That is, if a client needs a spare part, he enters the site and enters the vehicle data into the form on the site, indicates the necessary spare part and contact details. This data is seen by all registered car dealerships on this resource, or they receive it by e-mail. They process the application, contact the client and offer them their price. This service has recently been in demand, because the client does not need to run around the shops or call customers. He just needs to specify the data and the seller will call them himself. This service is free for the buyer, and the seller pays from 5-15 euros for the services provided, depending on the service. If the site is promoted, there are enough orders in it.

There are many similar services and tools for selling goods, and I am sure that they will appear with new innovations, new mechanisms, new ideas. But there are practically no sharpened public services that provide services for the sale of spare parts only.

Introduction

Dear colleagues!

Some objective information

Over the past few years, the volume of the e-commerce market in Russia has shown an annual increase of 20% to 30%, depending on the economic situation in a given period, and in 2015 exceeded 600 billion rubles. According to the forecasts of all kinds of experts, in Russia in the near future, namely 5-7 years, the growth of the e-commerce market will remain at the level of 30%.
The share of sales of auto parts via the Internet is 10% of the total, with an annual average increase of 30% and is in fourth place in overall structure e-commerce market.

Among other things, this increase is due to the growing reluctance of buyers to spend their personal time searching for the necessary spare parts by visiting ordinary retail “brick” stores, which is relevant not only for large million-plus cities, but also for medium-sized cities.

Considering the foregoing, it becomes obvious that the future belongs to online trading and organizing your own business for the sale of auto parts through an online store looks more than promising.

Where to begin

We are making a decision: we are developing a project for opening a small regional online store selling auto parts with a planned monthly turnover of five hundred thousand to 1 million rubles. At the very beginning, it is necessary to break the entire business project into components, try to describe them in detail, determine the costs, and at the end, calculate the entire economics of this project. For realistic calculations in this example, we will focus on the city "H" with a population of 500 thousand people.

We highlight the main components of the project:

1.

2.

3. Organizational legal form of the enterprise, taxation, accounting.

4. Online store: organization, content, promotion.

5. The location of the point of issue and communication.

6. Store software.

7. Personnel: salary and work schedule.

8. Organization of paperwork in the store.

9. Store economy calculator.

1. Selection of the main directions of sales development

The main scheme of work of many start-up online stores is the supply of any spare parts to customers on order. We also propose to follow this scheme, however, at the same time, the main emphasis should be on a certain group of goods, brand or brand / brands of cars.

Alternatively, you can choose body parts, maintenance parts, batteries and other large parts as your main focus. First of all, this is due to the high profitability of these groups of goods, as well as the prepared rather voluminous information base in the Zaptrade system, in the form of ready-made specialized catalogs.

These directories, when properly configured and optimized for the desired search queries, will constantly bring traffic to your site from the Internet. How to do this will be described later.

Calculation example

at the same markup of 30%

Profit (not net) is 450 rubles with a markup of 30%.

We make a profit of 90 rubles
at the same markup of 30%

It can be seen from the example that for the same markup on different groups goods, at the output we get a different income, which in the first case is 5 times more. In the context of an online store startup, you should pay attention to the priority of a highly profitable product. That is, positioning and setting up your future online store, as well as selecting suppliers, must be based on this principle. In the future, you will be able to expand the range at the expense of less profitable product groups, but at the very beginning you need to choose the most profitable areas for your business, which will be your "locomotive".

For example, in the city of "H" or in the nearest city, from where you can quickly and cheaply deliver goods to "H", there is a large dealer in body iron and batteries with its own regularly replenished warehouse. So, it is worth considering the option of promoting his product through a future online store, while receiving more income, and without leaving trade in other goods and brands. The presence of a warehouse in the city "N" will give you the opportunity to quickly deliver the necessary goods to the client of the future online store.

So the sales development priority list would look like this:

1. Selection of the main directions of sales development.

2. Spare parts suppliers: selection, selection criteria.

3. Other spare parts for foreign cars.

In the future, it will be possible to develop other product groups from the third point, for example, “Spare parts for maintenance”

Determine the "locomotive" product groups (taking into account the characteristics of your region) for the progressive development of the future online store and arrange them in order of priority, depending on your region.

2. Suppliers of spare parts: selection, selection criteria

The theme of this paragraph follows smoothly from the previous one. In most cities with a population of 500,000 or more, it is highly likely that there are large or medium-sized wholesale companies selling auto parts. If there are none, you should look in neighboring regional centers. A large list of suppliers by city can be found here:

Considering the directions of development chosen in the previous paragraph, first of all, you need to find a supplier with its own warehouse in your city, which will provide the future online store with fast delivery of the "locomotive" goods. The ideal situation is if there are 2 companies of such spare parts suppliers.

In addition to regional suppliers, it is necessary to identify two large federal suppliers for work, such as Emex, Autodoс, Mikado, etc., which have a well-developed long-distance network of representative offices, branches and franchises. The essence of these suppliers is that they will completely fill the remaining niche for the supply of spare parts for other product groups and categories.

Thus, three suppliers are enough for a startup: 1 regional (2 are possible) and 2 federal. It is important to understand that it is better to buy spare parts from one supplier for fifty thousand rubles a month than from ten for five thousand rubles: all ten will raise your selling price in the future.

Supplier selection criteria

We identify three criteria for selecting suppliers:

Price Usually, each supplier has its own discount matrix, tied to the volume of purchases of goods by customers. Your task is to find a supplier that meets the needs of new partners and provides a maximum discount for a certain period (from 3 to 6 months) to stimulate development.

Delivery Currently, most suppliers deliver goods to their customers to the address indicated by them, while this does not affect the cost of the ordered goods. That is, suppliers are welcome, whose delivery of goods to their wholesale client is free.

Return of goods There is such a term - illiquid. In our case, this term refers to a spare part that was mistakenly ordered from a supplier by you or your manager, or that for some reason did not fit your client. Such spare parts are stored in the store, freezing part of the working capital. Thus, it is highly desirable that the contract with the supplier provides for a clause for the return of such goods, at least minus any discount. For example, you ordered a spare part from a supplier for 1000 rubles, it did not suit your client and the supplier is ready to take this spare part back from you, but minus a 15% discount. Thus, 850 rubles will be returned to you, which can be put into circulation for the purchase of liquid goods and to recoup losses when returning the goods to the supplier.

If for some reason you are unable to return the hung spare part back to the supplier, then you can always use the Multiwarehouse service in the Zaptrader.ru Auto Parts Sellers Club. This service is just designed for the sale of illiquid remnants of the auto parts warehouse among the members of the Club.

Taxation

When choosing a tax regime, we are guided by the fact that you have an online store with a sales area (a point of order and delivery of goods), which means that we fall under a special tax regime - UTII in any regions of Russia, except Moscow. In the capital, only USN and KSNO are allowed. That is, it is assumed that you have retail at the point of issue using an online store, like a showcase of goods.

You should know that there are two permitted taxation systems:

1. KSNO - classic taxation system using 18% VAT (Not suitable for retail)

2. STS - simplified taxation system.

The simplified tax system can be applied in two versions: % of income received or % of the difference between income and expenses, but not less than 1%. (interest rates may vary by region, please check with local regulations)

• 6% of the tax base is paid, which is all income received on the current account of the entrepreneur.

This type of taxation is not beneficial for the auto parts trade, since the percentage of turnover will significantly reduce the profit on the goods, and therefore the income of the enterprise.

Example: The turnover for the sale of auto parts for the month amounted to 260,000 rubles with a surcharge of 30%. The tax will be 260,000 * 6% = 15,600 rubles, which will be 26% of the extra charge of 60,000 rubles. This is a lot.

• 15% of the tax base is paid, which is the difference between the income and expenses* of the enterprise, but not less than 1% of the turnover.

Thus, with a monthly turnover of 260,000 rubles, the minimum tax will be 2,600 rubles. If we assume that the cost of purchasing goods amounted to 70% of the proceeds, namely 200,000 rubles, then the taxable difference will be 60,000 rubles. The tax will be 60,000 * 15% = 9,000 rubles. However, you need to know that the list of expenses that reduce the taxable base at the simplified tax system of 15% (income minus expenses) is limited to a specific list.

In our case, the following types of expenses are allowed: the cost of renting the premises, remuneration of employees, taxes from the Payroll Fund, expenses for accounting, legal services, stationery, advertising.

All expenses must be paid and documented.

When organizing a business selling auto parts at retail, it should be taken into account that real orders through an online store with payment through payment systems connected on your website will at best be 20% of the total turnover. All other payments will be made directly in the store in cash or through bank terminals, if you install them. This is primarily due to the distrust of customers in the newly opened store. There is nothing to be done about it, the reputation of a reliable store can only be earned over time.

Thus, from a monthly turnover of 260,000 rubles from the previous example, the estimated share of non-cash payments will be 20%, namely 52,000 rubles. With an estimated margin of 30%, the cost of purchasing spare parts will be 40,000 rubles, and the margin, respectively, will be 12,000 rubles.

Calculation of the tax base:

Expenses for the purchase of goods: 40,000 rubles

Online store rental: 10,000 rubles

Retail space rental: 10,000 rubles

Internet: 2,000 rubles

Telephony: 1,500 rubles

Even these expenses amount to 63 500 rubles, which exceeds the income from trading by bank transfer 63,500 - 52,000 rubles = 11,500 rubles. This means that the tax under this taxation regime will be 52,000 rubles x 1% = 520 rubles.

The use of a particular system is MANDATORY, the choice is made at the time of registration of the IP. Individual entrepreneurs those applying the simplified tax system maintain the "Book of Income and Expenses", which reflects the income and expenses of the entrepreneur. The book is usually kept by the accounting department. However, it is possible that there is no activity falling under the simplified tax system (all payments are made in cash directly at the store), then the individual entrepreneur pays taxes only on the basis of the application of the special UTII regime.

UTII is a special tax regime that is additional to one of the two described above. UTII is registered by submitting an appropriate notification to the Federal Tax Service at the place of business of the store, point of issue within 5 days from the date of commencement of activity.

The UTII regime is the most profitable of all existing ones, since it depends only on the size of the trading area and the number of employees, if their number does not exceed 100 people. Among other things, you do not need to install a cash register (KKM), but you must issue a sales receipt to the buyer upon request. Thus, with a retail area of ​​​​5-10 m, UTII will be 1000 - 1900 rubles per month.

In this case, when applying for opening an IP, it is necessary to indicate the tax regime
STS - (income minus expenses), and at the beginning of trading activities, apply for registration of an additional type of taxation - UTII. That is, your company will combine two taxation regimes UTII + STS (income minus expenses). The first mode is suitable for trading for cash directly in a store or point of issue, and the second is useful when non-cash payments from customers to the IP settlement account appear through payment systems connected to the online store.

Attention: trade in motor oils does not fall under UTII, as it is an excisable product. Motor oils are sold only in the case of work under the simplified tax system or KSNO.

Leased area 30m2, sales area size 5 sq.m.

UTII \u003d Basic profitability x Physical indicator x K1 x K2 x 15%

The basic profitability established by the Tax Code of the Russian Federation for 2015-2016 for retail trade is
1 800 rubles per month for 1 unit of physical indicator.
Physical indicator, in this case, the area of ​​the trading floor = 5m 2(actual area is taken)
The inflation rate in 2016 is set at K1 = 1,798
Retail trade coefficient in Ulyanovsk K2 = 0,39
(K2 is calculated based on the data in the resolutions on UTII of each region)

UTII = 1800 x 5 x 1.798 x 0.39 x 15%

Total: 946.65 rubles per month

Addition: For each region, the amount of UTII may differ, this is regulated normative act corresponding subject of the federation. Deadline for payment of UTII until the 25th day of the month following the reporting

The final tax payment for a month with an estimated turnover of 260,000 rubles with double taxation and excluding taxes from the Wage Fund will be: UTII = 946.65 rubles
USN-15% = 520 rubles
Total: 946.65 + 520 = 1,466.65 rubles

Accounting

At some point in the organization of a business, any novice entrepreneur will face the issue of accounting for his company. It is necessary to determine who will calculate taxes and contributions, as well as salaries for employees, hire and dismiss company employees, generate and send reports, and much more.

In order to save costs, someone decides to control this process himself, others decide to hire an accountant, and some outsource their bookkeeping to freelancers or third-party organizations.

The popularity of the last option of bookkeeping is gaining momentum every year. At the same time, serious companies have already appeared with a solid track record of existing clients and affordable rates for the provision of accounting services remotely via the Internet service.

For our part, we recommend that you turn your attention to the Internet company providing accounting services - My Business

The Moe Delo company was founded in 2009, and currently provides a full range of accounting services from quick and free assistance in registering your company with the tax authorities, to maintaining tax, personnel and accounting as well as reporting. In 2011, the company entered the TOP-5 most promising business areas, according to Expert Online. Received awards and was noted by other authoritative publications. In 2016, it remains one of the market leaders in terms of the number of regular users, which is growing rapidly. Round-the-clock technical support of the service, a training group and consulting on accounting issues will not let you be left alone with either the accounting department or the service itself.

To open a business for the retail sale of auto parts through an online store with a stationary point of issue of goods, we need to open an individual entrepreneur with a choice of taxation system - simplified tax system (income minus expenses) and registration of a special regime - UTII. This will result in significant tax savings.

Bookkeeping is best outsourced. It is only important that the contract with the accounting company stipulates the responsibility of the latter for all accounting operations carried out by it.

4. Online store: organization, content, promotion

So, coming to this stage, you have already chosen the direction of development, decided on the suppliers of goods and concluded contracts with them, registered a company and chose a taxation system, while resolving the issue of bookkeeping. Now you need to organize the work of the main sales tool of the enterprise - an online store on the platform of the Zaptrade system.

Zaptrade currently offers turnkey solution, a full-fledged online store for the online sale of auto parts and accessories.

The main features of the system:

• Search in graphical online catalogs of spare parts for cars of domestic and foreign manufacturers, as well as search for spare parts by article in the connected databases of suppliers.
• Automatic loading of your own leftover spare parts to the database of the online store, as well as automatic display of balances in the warehouses of your suppliers with a customizable markup.
• Extensive site management options: design constructor, site optimization settings for site promotion in search engines, integration with 1C and other accounting programs, setting discounts and markups for customers, processing shipping documentation.
• Convenient functionality for customers: personal account, history of orders and payments, the ability to track current orders, various payment systems for goods, online communication with a personal manager.
• Simplicity in the work of the manager with the client: the ability to quickly process orders, generate invoices for payment to the client, process customer payments, place goods on the site.
• Accounting and statistics of payments, orders and registrations, a system for analyzing user requests.

And many, many other useful features.

Selection and purchase of a domain name

Any site starts with a domain name that you need to choose for your online store on a specialized resource - www.nic.ru
Domain price from 590 rubles.

What you need to do on the site in chronological order

The specified sequence of work with the site is described in detail by the specialists of our company in the relevant instructions. All the material in them is presented in an accessible form for users who do not even have basic knowledge about creating their own online store and promoting it on the Internet. All this useful information becomes available to our customers after they make their first payment.

We recommend that you carefully read these instructions so that in the future you can build the correct algorithm for working with your site, without involving specialized specialists and, as a result, save on your costs.
If you are not going to deal with your site yourself, but want to delegate it to one of the employees or outsource a specialist, then our instructions will give you the knowledge to properly set the task for employees to set up and optimize the site.

Based on the fact that at the initial stage, the entrepreneur himself will be engaged in setting up the main sales tool - an online store, we will calculate the estimated initial costs.

Texts for the site

It is important to understand: Optimized texts (in other words “content”) will be needed regardless of the platform on which your site is made. All content will be analyzed by search robots and if it matches user requests as much as possible, your site is more likely to be shown in search results above competitors' sites.

Pages for which you need text:

• Standard menu pages:
  main page, search by number, catalog search, payment, delivery, contacts.
• Main product pages:
  body manual, batteries.
• Pages of the built-in catalog by brand for the selection of spare parts for cars Total:
  For starters, we can take the 10 most popular car brands out of the 48 available. (Example page - zizap.ru/catalog/li/audi/)

Total: 18 site pages.

Writing one search engine-optimized text of 2000 characters costs about 500 rubles. Perhaps you can find a copywriter and cheaper, or decide to save money by writing these texts for your site. You can search for a copywriter to write optimized texts on these resources: www.youdo.com, www.freelance.ru.

All expenses for launching an online auto parts store

Total: from 14,590 rubles

An online store based on the Zaptrade platform is a powerful tool for attracting customer traffic from the network, which will be useful for both novice entrepreneurs and companies planning to expand their business. It is important to take a responsible approach to organizing and setting up your online store to improve its position in search engines. This will give you an edge over your competitors and increase your sales significantly.

5. Location of the point of issue and communication

To choose the location of the store, or rather the point of receiving orders and issuing goods, you should be guided primarily by the fact that your storefront is located on the Internet, from where you will receive the bulk of buyers. This means that when choosing a room, the main criterion should be the accessibility of the entrance so that the client can easily get there by car or public transport to place an order or pick up the goods.

Since we have an online store, the location of the pickup point is not necessarily on the first (red) line - this significantly saves rent. Placement in the basement with direct access to the exit to the street is allowed.

The size of the premises may not exceed 20 square meters, of which 5 square meters will need to be allocated for retail space, the rest will be divided into the working area of ​​managers and a warehouse.

One of the most important considerations when choosing a store location is having a reliable high speed internet or connectivity. This is due to the specifics of your business, primarily related to the Internet, and secondly, you will need to install IP telephony in the store, which also depends on the network connection speed.

The rent for such a room will be about 500 rubles per 1 sq.m. If you take a room of 20 square meters, then the monthly fee will be 10,000 rubles per month. We must immediately take into account that the vast majority of landlords also require a security deposit in the amount of the monthly rent. This deposit is returned by the landlord after the termination of the lease agreement, if he has no claims against the tenant. That is, you need to prepare 20,000 rubles for payment.

Store furniture

You can pick up furniture for your store on the resources for the sale of goods. That is, we recommend looking for used furniture and equipment for your store. Since at the startup stage there is no need to overpay extra money, it would be better to use it to promote your brand.

The easiest option used. store furniture with prices taken from sales offers, includes:

1. Managers' desktops - 2 pieces * 1000 rubles = 2000 rubles

2. Bedside tables for managers' tables - 2 pieces * 500 rubles = 1000 rubles

3. Shelf for documents - 1 piece * 1000 rubles = 1000 rubles

4. Wardrobe or clothes hanger - 1 piece * 1500 = 1500 rubles

5. Chairs for managers - 2 pieces * 500 rubles = 1000 rubles

6. Chairs for visitors - 2 pieces * 250 rubles = 500 rubles

7. Table for a printer or MFP - 1 piece * 1000 rubles = 1000 rubles

8. Racks for goods (2000x1500x510) - 3 pieces * 500 rubles = 1500 rubles

TOTAL: 10,500 rubles

Office equipment and computers

Computers and office equipment, in principle, can also be picked up used. True, unlike furniture, there is a risk of breakage. However, the difference in price between used and new office equipment is such that it covers all the risks associated with its possible failure.

An approximate list of necessary equipment in the store:

1. Computers, monitors, mouse + keyboard sets - 2 pieces * 15,000 rubles = 30,000 rubles

2. Multifunctional device - 1 piece * 5,000 rubles = 5,000 rubles

3. Wi-Fi router - 1 piece * 1,000 rubles = 1,000 rubles

4. IP-gateway for telephony - 1 piece * 2000 rubles = 2,000 rubles

5. Radiotelephone - 2 pieces * 1,000 rubles = 2,000 rubles

6. Cables and connectors and other materials approximately 1,000 rubles

TOTAL: 41,000 rubles

Internet

The choice of provider and the cost of services depends on the region in which it is planned to open a store. In addition, tariffs for the Internet are very different for individuals and legal entities, and several times. The main criterion is a stable connection. Therefore, when choosing a provider, it is better to pay attention to the quality of the services provided than to the cost.
The cost of Internet services for legal entity with an unlimited tariff and a speed of 2 Mb / s, on average, it is 2000 rubles per month.
This speed is quite enough for networking and telephony.

IP telephony

When organizing an online store selling auto parts, you must also understand that out of the whole mass of potential buyers who visit your site in order to find the right spare part, only a few will make an order on their own. The vast majority of customers will look for ways to contact your store to clarify any details regarding delivery times, cost, payment terms and other nuances. In addition to using a service advisor, e-mail and other electronic means of communication, telephone communication will always come first.

We recommend installing IP-telephony with a virtual PBX for communication. Tariffs for communication services are usually cheaper than for mobile, in addition, many useful services are added, such as recording telephone conversations, caller ID, call sequence settings, auto answer, and more. In addition, when changing the location of the store or the point of issue, you can quickly transfer all telephony while maintaining the phone numbers promoted on the site.

The cost of communication services via IP telephony averages no more than 1500 rubles per month.

Signage and work schedule

Any store needs a sign that will help the buyer find it. The simplest and most effective version of a sign is polycarbonate or a metal base with a glued film. The cost of such a sign with a size of 1500x500 mm will cost approximately 1500 rubles.

In addition, it is necessary to order the work schedule of the store or point of issue, which should be located on its door. Manufacturing cost in the area 500 rubles.

It is obligatory for all stores to have an information board in the most accessible place of the store, where the following should be presented:

• address and telephone number of authorities providing consumer protection
• book of reviews and suggestions
• federal law "On consumer protection"
• copy of the TIN of the organization
• copy of OGRN

The cost of manufacturing such a board is about 2000 rubles.

TOTAL: 4,000 rubles

All expenses for the point of issue of the goods of the online auto parts store

Total: 79,000 rubles. Prices may vary in your area.

We are looking for a place for the point of issue of orders in such a way that it is convenient for the client to get there by any means of transport. The area is enough 20 m 2. The premises for the store must be in the area of ​​​​access of a reliable Internet provider. All furniture and appliances can be picked up used on trading floors, so as not to overpay for a new one. Be sure to equip the store with a sign and work schedule.

6. Auto Parts Store Software

For computers in the store, you will need licensed software. First of all, it concerns the operating Windows systems. Of course, you can get lucky and when buying used computers you will come across copies with a preinstalled operating system. If this does not happen, then it is better to spend money and buy two licensed copies in any computer store. Penalties for using pirated software for commercial purposes are fabulous, so we do not recommend taking risks in this case.

Software selection

Cost of Windows 10 OS - 6900 rubles for May 2016.
That is, for 2 computers it will be necessary to spend 13 800 rubles. These operating systems already come with a built-in antivirus, which is quite enough to keep your computer safe at work.

To work with tables and printed documents, the free, open office suite Apache OpenOffice is suitable.

There is another option to install a free Linux operating system, which of course will save money, but there may be some compatibility issues with other applications and programs that you are going to use.

Choosing a program for trading and warehouse

The most common software products for warehouse accounting and trade are solutions from 1C. The company produces a large number of accounting programs for various business sectors. There is also a program for the business of selling auto parts - 1C: Retail. This company has a well-developed franchise network, so you can certainly find their representatives in your city to clarify information about the products offered. Zaptrade has developed a module for its system that allows you to set up synchronization of the online store and 1C programs that our customers use.

The cost of purchasing a specialized package for auto parts retailers will be in the order of 26 000 rubles, in addition, it will be necessary to provide for the costs of hiring an administrator to maintain this program for outsourcing, which will cost you from 5000 rubles per month.

There is another way, which, in our opinion, is the most attractive for organizing a business selling auto parts through an online store - this is the use of online solutions for inventory control. There are already enough offers on the network from companies offering a cloud service that includes retail, work with the client base, warehouse accounting, financial control and printing of documents. The cost of such services in the optimal tariff may not exceed 1000 rubles per month without any initial usage fees.

The most budget option is to use the capabilities of the Zaptrade system itself, which also provides functionality for working with the client base, customer orders, financial control, as well as printing closing documents for the client and accounting. All this is included in a single subscription fee and is available to any client from the very beginning of using the Zaptrade engine for their online auto parts store. In more detail about these capabilities of the system, you will be consulted by the company's specialists.

Support

Catalogs for the selection of spare parts for work

For competent selection of spare parts for customers, as well as for checking orders received in the online store, it will be necessary to use professional original catalogs for selecting spare parts for foreign cars.

These solutions are developed by many companies that are easy to find on the Internet. They provide remote access to a collection of catalogs, which usually have a current update point and provide the most accurate data when searching for the original article of the required part.

Access is usually provided for a subscription fee, which is about 1,500 rubles per month for one workplace.

The Zaptrade system has implemented solutions for the selection of auto parts as part of a monthly subscription fee, as well as catalogs for the selection of original and non-original spare parts from Laximo, which are connected additionally, for a fee.

The store must have licensed versions of operating systems and other software installed. Office programs for work can be found in free versions. As for warehouse accounting and work with clients, at the initial stage we recommend using the capabilities of the Zaptrade system, they will be enough to control the operation of one online store with a point of issue of goods. As the company's sales and profitability grow, it will be possible to think about switching to specialized accounting software, such as cloud services or warehousing solutions from 1C. It is imperative to choose a solution with professional catalogs for selecting auto parts for the store.

7. Personnel: salary and work schedule

Recruitment of hired personnel is the most important and responsible part of organizing a business for the sale of auto parts for foreign cars. Usually, a group of like-minded people decide to open a business who are ready to work in their own enterprise as sellers, warehouse workers, and so on. Often a group of like-minded people consists of two people. Here we take the option when an entrepreneur, who is also the owner of a store (he also works as a manager and storekeeper) hires an auto parts seller to help him.

Of course, at the first stage, when there are either no customers at all, or there are so many of them that the entrepreneur is able to serve them himself, it makes no sense to take someone else. The fact is that you will either have to just pay the salary to the employee from your starting budget for some time, since there is no profit yet, or the employee will quit very quickly without seeing the opportunity to earn money.

It is necessary to make a decision on hiring a seller upon reaching a monthly turnover of 500,000 rubles with an average markup on goods of 25%. The new employee will allow you, among other things, to devote more time to the development of your main tool for attracting customers - an online store.

It should be borne in mind that for hiring, you need a specialist who will immediately join the process and begin to bring profit to the company.

Criteria for selecting a seller in the store:

• Desirable automotive or just a technical education, as well as a good knowledge of the structure of cars.
• Ability to use electronic catalogs for the selection of spare parts for various foreign-made cars.
• Experience in this field is desirable, especially in your area, as the candidate will already have an idea how to work with local suppliers and customers.
• Age. Pay attention to candidates over the age of 40. This is due to the fact that at this age people are more responsible and executive and you can rely on them, unless of course without bad habits that can negatively impact your business. When posting a vacancy, age is not allowed due to considerations of discrimination, therefore our statement is advisory in nature, based on personal experience organization of such a business.
• The presence of a car is welcome, as you may want to implement a delivery service to the client and you can offer your seller to take this direction as a part-time job after hours.

Criteria for selecting a seller in the store:

Unfortunately, finding a seller that fully meets the specified criteria will be very difficult, but possible. The main thing is not to become a forge of personnel for other enterprises. This is when inexperienced candidates come to you, you teach them everything, they get the necessary practice and go to work in other companies. It may be worth considering regulating such options by introducing special conditions into employment contract with a future employee. You need to clarify this question with lawyers. In any case, if you like the candidate, we first recommend that you conclude an agreement with him for 2 months, in the form of a trial period. During this time, it will be clear what it is and whether it is suitable for your business.

Seller motivation

In determining the motivation of the seller, one must be guided by the fact that one average seller can freely trade for 500,000 rubles of spare parts at retail. That is, his work includes consulting clients, selecting spare parts, forming an order for a client, ordering goods and interacting with a supplier for delivery, posting, issuing to a client, as well as conducting financial transactions with a client.

When hiring a seller, you can motivate him by offering a payment scheme: salary + percentage of sales. At the same time, the salary should be included in the percentage component, but be fixed based on the results of work for the month. The most optimal motivational percentage for development will be 4%, with a salary of 10,000 rubles.

In the future, it will be necessary to set sales plans for each month to the seller and make the motivational percentage floating, depending on the fulfillment of planned indicators. For example, if the plan is fulfilled by 90%, the percentage will be 3.5%, if the plan is overfulfilled by 10%, the percentage will be 4.5%. This will give sellers an additional incentive to increase sales. At the same time, it is desirable to exhibit real plans agreed in advance with the sellers.

Do not forget that from each salary of the seller of your accounting it will be necessary to accrue and make all kinds of social and pension contributions to various state funds in the amount of about 33% of the total amount of payments.

Shop opening hours

The store's work schedule for the first time is suitable for covering weekdays, from 9 am to 7 pm, and you can also take Saturday as a duty day from 10 am to 2 pm. This will be enough. In the future, as turnovers, incomes, as well as the staff of store employees grow, it will be necessary to strive to enter the daily work schedule from 9 to 20.

It is important to consider that the online store will give you the opportunity to extend the “working day” of your store to almost around the clock, since customer requests in the online store on the Zaptrade platform are accepted automatically, the main thing is not to forget to process them.

8. Organization of document flow in an auto parts store

When organizing trade in an auto parts store, an important factor is the correctness and accuracy of documentation. The package of documents that will need to be exchanged with customers and suppliers is not so large, so we recommend that you immediately establish a workflow so that the order in the documents is your good habit. Under each type of documents, it is necessary to create a separate folder that will be located in the store so that you can at any time raise the history of trade relations with both the client and the suppliers of the goods.

What documents do you need to keep:

1. Customer's order with his signature, printed out from the Zaptrade online store database.

2. Sales receipt signed by the customer (if applicable) individual) under the lines that the goods were received on time and on time, and that the client has no complaints. It is formed from the database of the online store of the Zaptrade system.

3. Waybill TORG-12 (if the client is a legal entity) with the client's signature on receipt of the goods with the seal of his organization, or with a power of attorney attached to the client as a representative of the organization. It is formed from the database of the online store of the Zaptrade system.

4. If the client wishes to return the spare part received by him for any reason, then it is necessary to receive a return application from him Money for the goods they return, indicating the reason for the return. This application is written by hand in free form with the obligatory indication of the client's passport data. To simplify the procedure, we recommend that you prepare return forms for customers and keep a certain amount in the store.

5. Invoices and invoices for the receipt of goods from your suppliers with the obligatory signature of the representative of your organization in receipt of the goods.

6. Contracts with your auto parts suppliers.

Please note that in the buyer's order, you must specify the terms of delivery of the spare part to order to the client, which the latter must familiarize himself with and sign.

Like any retailer, you will run into buyers who are not entirely fair in an auto parts deal between you. That is, they will try to return the parts brought by your company to order without good reason, even despite their own mistakes in the selection of spare parts. These parts can rarely be returned to your supplier or can be returned, but at a certain discount, which in any case is a direct loss to the enterprise. At the same time, the legislation will always be on the side of the buyer, not taking into account the possible losses of the store. To avoid such a development of events in working with a client, we offer you a possible option for the delivery of auto parts to order, developed by Zaptrade lawyers.

Main essence of this offer lies in the fact that the retail store is not in the full sense of the Seller of the goods, but only provides a service to the client. Although this offer contains many references to the regulatory framework that governs legal relations in the field of retail sales, correct formation legal position, in the event of a dispute, it is possible to neutralize some of the risks associated with the return of goods. For example, if it is possible to convey to the judge the idea that this is a service, not a product, then the consumer has the right to make claims only on the quality of the service provided, for example, why we did not meet the deadline or brought the wrong part when the consumer ordered a different one, that is, this there will be good reasons. And it will be possible to convey to the consumer in the pre-trial period that the store only provides a service, being, in fact, his representative and provides him with a purchase and delivery service.

Delivery conditions

Delivery conditions:
1. The information below is an offer (hereinafter referred to as the Offer) on behalf of IE / LLC ______________, hereinafter referred to as the "Contractor", to any legal entity or individual, hereinafter referred to as the "Customer", to conclude an "Agreement", on the conditions set forth below.
2. In accordance with paragraph 2 of Article 437 of the Civil Code Russian Federation, in case of acceptance of the conditions set out below and payment for the order, the legal entity or individual making the acceptance of this offer (payment of the order amount) becomes the Customer in accordance with paragraph 3 of Article 438 of the Civil Code of the Russian Federation, the acceptance of the offer is tantamount to concluding an agreement on the conditions set forth in the offer.
3. The Contractor provides the Customer with the service of placing an order with professional suppliers of car parts, assemblies and accessories according to catalog numbers (hereinafter referred to as parts), and the Customer undertakes to pay for the Contractor's services.
Taking into account the provisions of Article 779 of the Civil Code of the Russian Federation, as well as the Law "On the Protection of Consumer Rights", services are understood as the performance of certain actions for a fee or the implementation of certain activities on the instructions of a citizen to meet personal, domestic needs. According to Order No. 160 of May 20, 1998, of the Ministry of the Russian Federation for Antimonopoly Policy and Entrepreneurship Support.
When placing an order, the Customer undertakes to provide the full data necessary for the provision of services by the Contractor:
- In the case of placing an order in the absence of a catalog number, the Customer undertakes to provide the VIN code, engine model, release date, a copy of the vehicle title
- In the case of placing an order by catalog numbers, the Customer undertakes to provide the name of the part, as well as its number.
By this paragraph, the Contractor informs the Customer that the provision of erroneous, incomplete data entails the impossibility of the Contractor to fulfill its obligations, the improper result of the performance of the service provided, as well as the impossibility of completing it on time. (Article 36 of the Federal Law No. 2300-1 of February 07, 1992 "On the Protection of Consumer Rights", as well as paragraph 30 of the Decree of the Government of the Russian Federation of July 21, 1997 No. 918 "On Approval of the Rules for the Sale of Goods by Samples").
In turn, the Contractor is responsible for the conformity of the parts to the car, the data of which are specified in this order.
REMEMBER! The information in the data sheet (in particular, the year of manufacture, identification number, engine number) may not correspond to reality. NOTE! Part options for Europe, Asia and the USA may vary significantly. DO NOT ALLOW installation, installation and adjustment of parts by organizations and specialists that are not licensed to provide specialized auto repair services. YOU HAVE THE RIGHT to agree with the Contractor on the terms of service maintenance of the sold parts and your car.
4. The term for the start of the service begins to be calculated from the day the Contractor receives the necessary data, samples for placing an order, as well as payment for the Contractor's services. If the Customer did not make the agreed payment, did not provide complete data for placing an order or did not provide a sample of the part, if this is necessary for the execution of the order, then this Agreement is considered not concluded.
5. The term for the performance of the service is from 1 to 60 business days, depending on the availability of parts in the supplier's warehouse. In the event of an increase in the specified period due to the fault of the supplier/manufacturer, a different term for the performance of the service is agreed with the Customer in advance or the amount of the prepayment for the services of the Contractor is returned (clause 25 of the Decree of the Government of the Russian Federation of July 21, 1997 No. 918 "On approval of the rules for the sale of goods by samples"), minus the actual costs incurred by the Contractor related to the fulfillment of obligations under this agreement (Article 32 of the Federal Law No. 918 "On approval of the rules for the sale of goods by samples").
6. When placing an order, the declared cost of services is preliminary. While maintaining the cost of the Contractor's services, the cost of parts may be changed by suppliers (Article 37 of Federal Law No. 2300-1 of February 07, 1992 "On Protection of Consumer Rights"). At the same time, the Contractor shall negotiate the price with the Customer.
7. All approvals and additions can be agreed in advance by phone or by e-mail in addition to this order. After prior agreement and payment for the Contractor's services, all additions are made in writing, certified by the Customer's signature and sent to the Contractor's address: ________________________________, in accordance with Article 165.1 of the Civil Code of the Russian Federation.
8. Claims regarding the shortcomings of the service provided are accepted within 14 days from the date of execution of the order, receipt by the Customer of the ordered parts (Article 29 of Federal Law No. 2300-1 of February 7, 1992 "On Protection of Consumer Rights").
9. The shelf life of parts received in the course of a completed order is 1 calendar month of receipt of the part. After the expiration of the specified period, the order is canceled, while the parts arrive at retail sale, and the costs and expenses of the Contractor are reimbursed from the funds paid by the Customer, the rest of the amount is transferred to the Customer.

Details for payment of the order amount: ______________________________________

The price tag for spare parts in dealer services has always been clearly overpriced in the eyes of car owners. However, this is completely true only for warranty machines. Now almost all dealers offer good discounts for older vehicles. A specific part for a specific model can be noticeably cheaper than other sellers. In addition, in recent years, many dealers have begun to hold seasonal promotions for post-warranty cars. During their validity period, the most popular consumables - for example, batteries, brake discs and pads, filters, oils, wiper blades - are available at very attractive prices. It is unfortunate that all these activities often do not apply to warranty cars.

In general, dealers partly justify the higher price tag for spare parts with some advantages. Many technical centers have their own fairly large warehouses, so you can count on the availability of the part you need. Also, the official dealer guarantees the quality of spare parts, their exact selection and can provide comprehensive information on modified parts.

Network online stores

A more interesting price tag for any car, regardless of its age, is offered by large network online stores, such as Exist, Autodoc, Emex. In addition to original spare parts, they will also please with the widest choice of substitutes. In large cities, such networks have many outlets, so you can choose the store closest to you. These players on the market also have their own warehouses, so you can count on the availability of the most popular consumables. Another advantage of such sites is the ability to freely use spare parts catalogs, as well as detailed diagrams and independently find the part number you need. It can be used to find better deals in other stores or on online parts finders such as zzap.ru.

If the client has difficulties with the independent selection of spare parts, he can come personally to one of the offices and use the help of a manager. However, this step sometimes does not save you from mistakes. Non-original spare parts may fit your car according to the catalog, but in reality they differ, for example, in the length of the shock absorber rod or in the seat on the brake disc. Fortunately, in this case, the item can be returned. This works even if it was not the manager who made the mistake, but you when choosing the spare part yourself.

Alas, in every barrel of honey there is a fly in the ointment. There is no guarantee that the purchased original spare parts will not be counterfeit. Such cases occur periodically. Also, some of the Internet sites have recently provided inaccurate data on the delivery time of spare parts. Waiting one day easily turns into three, and three into a week. This must be remembered, repairing a car in a service may mean hanging it in anticipation of spare parts or if you simply do not have time to spare. It also leaves its mark on the likelihood that the selected non-original parts may not fit your car.

Exist

Another unpleasant surprise is the refusal of the supplier while waiting for the spare part. For example, you need a specific or rare part. Most likely, it will be available only on order with a waiting period of up to a month. You place an order, track the status of the goods in personal account, and after a week or two, a refusal comes from the supplier. However, he does not inform the store manager about the reasons for such a step. Most often this happens during a period of serious fluctuations in the exchange rate. You order a spare part at one price, and after a couple of days it becomes more expensive, and the greedy supplier cancels your application. However, the new placement of the order will not save you from another surprise. As a result, the wait can drag on for months. You won't lose money, only time. Alas, sometimes even placing an order in another online store does not save. Once I spent as many as two months like this, and as a result, a familiar private seller came to the rescue, who worked only with trusted suppliers. The price of the spare part was slightly higher, but it came the first time and quickly.

Shops specializing in certain brands

Small shops are also widespread, most often they are not even networked and limit their sphere of interest to a narrow pool of car models. However, this also has its advantages.

These stores often have a more moderate price appetite than the big internet players. In addition to original parts, they also offer replacements, although with a less modest choice. But that's kind of a plus. It is unlikely that a matched replacement will not fit your vehicle, as these dealers are more familiar with their product line. In addition, they have some kind of experience in matters of reliability and resource of certain non-original spare parts.

Some of these stores provide good discounts for regular customers. An item can be exchanged if it doesn't suit you for some reason. And here everything is transparent in terms of delivery of spare parts to order.

Alas, as in the case of online stores, there is a risk of running into counterfeit goods. In addition, not all such shops are generally respectable. Here, only reviews from other car owners will come to the rescue. Another of the shortcomings is a limited network or a store in general in the singular. Going for the sake of not so significant savings, for example, to the other end of the city is no longer interesting.

club shops

Some stores from the previous example acquire the status of clubs over time. Or people build their business out of the blue. Such stores cooperate with owners' forums and provide good discounts to "tubers".

The advantages of an ordinary store specializing in certain brands in this case are multiplied. After all, the club status obliges to be as friendly to the client as possible. Naturally, it is not without disputes and conflicts, but here they are resolved at a different level. One dissatisfied customer will definitely unsubscribe on the owners forum and, possibly, take a certain number of people with him.

Private seller

One of the branches of club shops are private sellers. Often these are the same car owners who live on specialized forums. These people use factory parts selection programs and deal only with original parts. They have access to supplier partners, and, given the club status, they value their reputation, so you don’t have to worry about the quality of the goods.

The main advantage of such a private trader is lower prices for spare parts compared to all stores. Due to turnover best conditions provide sellers focused on models of large concerns. For example, a similar club "shop" for Volkswagens also covers the needs of Skoda, SEAT and Audi owners. The main communication at the same time takes place on the forums of the owners. There you can also find reviews about the seller. But this is usually a very good option, since, in fact, he is the same owner as you. Sometimes he even drives the same car.

In addition to the spare parts themselves, such a seller usually distributes technical fluids: original and substitutes. If you buy from him often and a lot, you can get an additional discount from him.

Private seller for all brands

Private sellers without strict specialization also work on the market. If you like, this is a large network online store with one employee.

This option saves you from almost all problems with large Internet sites. Naturally, delays in terms of delivery are possible, but not so frequent and significant. Moreover, such sellers have access to a larger number of suppliers and prefer to work only with proven options. In any case, the private trader will offer you a choice. If it is important to get a specific spare part on time, then it is better to pay a little extra and place an order with a more reliable supplier. If you are willing to wait, you can save some money by using the option with a higher bounce rate.

Such private traders can be found through acquaintances, on social networks or on automotive portals. As for prices, not in all cases they will be significantly lower than in online stores.

Private individual specializing in a particular group of spare parts

There are also highly specialized private traders, for example, sellers of parts for brake systems. In addition to original spare parts, they offer a wide range of replacements, including sports ones. And due to the fact that these people also value their reputation, they offer high-quality goods, competently select spare parts for your car and are ready to exchange them or return the money, if anything.

You can reach such people again through acquaintances, social networks or specialized forums.

Club car service

Any car service sells spare parts with a markup. However, if we talk about club technical centers, then this overpayment is beaten off by a mass of useful bonuses.

In previous examples, we have already talked about dividends from club status for car owners. In the case of such a service, the client also enjoys the valuable experience of servicemen. Over the years of work, they have found the most suitable replacements for original spare parts in terms of price / quality ratio and know in which cases it is worth abandoning analogues altogether.

Some of these services also have small warehouses of the most popular consumables. And in the case of an order, they are guaranteed to be able to choose a spare part suitable for your car: original or a substitute - experience helps. In addition, such services try to work with reliable suppliers. In any case, reviews about the work and spare parts from a particular technical center can always be read on the owners forum.

To whom to turn?

Ultimately, the choice of specific shops or parts sellers largely depends on the model of the car. Not all of them have a complete list of options described above. In addition, each option has its own advantages and disadvantages. For example, if you are an adherent of original spare parts, then a private club seller would be an ideal option. If you prefer substitutes, then here you still have to figure it out, the choice is not so obvious in all situations, but usually it is most profitable to work with club shops and services. Their experience with aftermarket parts is most valuable.

Auto parts trading in Russia is a highly profitable business, the success of which is accompanied by several factors. The number of car owners is growing year by year, it is always necessary to maintain the "iron horse" in a technically sound condition, wear and tear of various parts and mechanisms constantly occur.

A stable income for the owner of an auto parts store is facilitated by the love of our motorists for their offspring, which goes beyond all boundaries. They are ready to get the necessary parts for crazy money, if only the “swallow” runs like new and is in no way inferior to the neighbor.

Such observations are pushing many businessmen to think about how to come to grips with the trade in auto parts. Immediately before them the question arises: how to open an auto parts store? What are the nuances to consider so that the business does not burn out? Let's figure it out.

Where to begin?

Conduct market research

Explore the car market in your area

It is important to know the brands of cars that are in demand in a particular city or area. Find out which cars the locals prefer: domestic or imported. According to research data, in large cities premium foreign cars predominate, in the provinces the share of imported and domestic cars is almost the same. Among foreign cars, budget variants of Chinese and Korean cars, used cars of European manufacturers are in demand.

Assess the solvency of future customers

A metropolis and a provincial town with a population of 150-200 thousand inhabitants usually mean different levels of income. Give priority to dynamically developing regions with developed infrastructure and good performance growth in gross income per capita.

Assess the market capacity

It is known that a fifth of the inhabitants of the Russian Federation has their own car. When 150-200 thousand people live in the town, the number of cars will be about 30 thousand. Considering that the population density decreases with distance from the capital, this figure will still be real: the niche is filled by residents of the surrounding villages who come to the city for spare parts for their cars. There is room for development.

Rate your competitors

Do not be lazy, get acquainted with the stores of your competitors. Evaluate their location, assortment, niche that each of them occupies in the market, price level and bonus system, if any, facade design, interior, types of advertising that they use. Of course, in a large city, this project is quite difficult to implement. But, in medium and small cities, a visual inspection of retail outlets can really be done in 1-2 days. Addresses of car dealerships are easy to find on the Web. After analyzing the work of competitors, you will understand what to focus on.

Choosing a location for an auto parts store

In large cities, it is desirable to locate a store in the center, where there are always many owners of expensive foreign cars. Convenient access roads are required.

On the periphery, the options for locating the future trading enterprise are different. If you decide to open an auto parts store for foreign cars, the central part of the city, where the offices of large companies, banks, government agencies, where the public gathers with money, will be the right place. The "Red Line" with a dense flow of cars is always attractive for locating business facilities.

Another option is to create a similar business project on the outskirts, next to which there is a busy highway. Your shop window should be noticed by every motorist passing by. Only then will you have clients.

Business plan

After studying the market of this region, draw up a detailed business plan for opening an auto parts store. Contact an intelligent economist who will develop a detailed business plan, taking into account your opinion and the specifics of a particular city, district or region. If you do not have enough own funds at the time of preparation for the opening of the shopping complex, contact the credit department of the bank. Credit funds without a clear action plan and detailed calculations will not be provided to you.

Important: this detailed description the preparatory process is necessary in order for the businessman to take the possible risks seriously and realistically assess the prospects for opening another auto parts store in the region of his choice. It's no secret that some businesses fail. The main reason is the neglect of market capacity research and self-confidence.

Yes, it's hard work. Be prepared to work around the clock at first. The better you test the ground, the more accurate your decisions will be. It's not enough just to say: I want to open an auto parts store. You need to make an effort, show interest - and the costs will pay off.

prospects

You conducted a preliminary market analysis and decided that there is a free niche. What does the auto parts business promise?

This business is profitable. The gross margin ratio ranges from 25 to 75%. What does it mean? After deducting all costs from the amount of revenue, you still have a decent profit. Having invested about 1.5 million rubles in your business, with a well-organized trading process and a sufficient number of buyers, you can receive up to 300 thousand rubles every month. arrived. The investment will pay off within a year.

Are these numbers real? Of course! The sales margin is often 20-100%. Remember how much parts cost. Their owners spend up to 15 thousand rubles a year on car maintenance. Spare parts account for a significant share of the costs. Multiply 30,000 motorists in a provincial town by 15,000 rubles. Get about 400 million. A few million from the total pie is really to grab.

Preparation of documentation

What documents are needed to open an auto parts store? The package is standard.

Your steps:

1. Checkout entrepreneurial activity. Obtain a certificate of state registration of a legal entity. If you do not plan to carry out large wholesale deliveries of parts and components, (IP).
2. Get the codes from the State Statistics Committee. First of all, spare parts.
3. Contact the tax office and get a certificate for tax registration.
4. Conclude agreements: on the lease of the selected premises and on garbage disposal.
5. Get a fire inspection opinion that your store complies with fire safety requirements.
6. Pay for a patent to open an auto parts store.

Financial expenses

The initial capital is at least 1.6 million rubles. Components:

• payment for the lease of premises - 40 thousand rubles. monthly;
• commodity stocks in the warehouse and on the trading floor - 1 million rubles.
• purchase of commercial equipment (racks, shelves, showcases), computer equipment, connection to the Internet, arrangement of the premises and its repair - up to 500 thousand rubles;
• staff salaries (two salesmen, accountant). Monthly from 40 thousand rubles;
• utility bills - up to 15 thousand rubles;
• other expenses (advertising, promotions, stationery, contingencies) - up to 100 thousand rubles.

The size of the trade margin is set by the owner based on a comparison of this value with competitors. By lowering prices a little, you will increase sales. The minimum markup is 25%. Often sellers increase the markup to 40-50% or more.

Recruitment

Get ready for the fact that at first the duties of the director, purchasing manager (purchaser) will be performed by you yourself. There is a positive side to this. You will not only save on the fund wages, but also delve into all the subtleties of the business.

Required state:

• sales assistant (2 people). Salary level - from 15 thousand rubles. per month. Increases the quality of work and interest piecework wages: rate (from 5 thousand rubles) + percentage of sales;
• accountant. Until the sales volume reaches the planned level, use the services of an invited specialist. Salary - from 5-6 thousand rubles. per month.

Requirements for sellers:

• knowledge of the entire range of spare parts offered for sale;
• it is desirable to have your own car so that the consultant can give practical advice on the replacement of parts (if the buyer hesitates when choosing) or offer an alternative option;
• grammatically correct speech. If the seller is well versed in the device of the car, can “from and to” advise the client, then at first you can turn a blind eye to vernacular or insufficient knowledge of terminology. But, a specialist who does not want to improve the level of literacy, after a while, will begin to annoy some clients. The culture of speech must be developed necessarily.

Auto Parts Suppliers

Reliable suppliers are a guarantee of successful operation of the enterprise. If you have friends who supply auto parts, great. If not, look for supplier addresses on the Internet. Read reviews about them, collect more information.

Specify:

• delivery details;
• payment procedure;
• guarantees;
• availability of bonuses and discounts.

Where to buy auto parts?

Options:

• from intermediaries;
• directly from the manufacturer.

The second option involves lower prices. At the same time, intermediaries for regular customers establish a system of discounts and offer bonuses for the volume and number of orders. When purchasing large quantities of goods, the benefits can be significant.

• after studying the market, decide: you will open a company store selling spare parts of one brand of car or offer customers parts for cars of various brands;
• perhaps you will occupy a niche of spare parts for foreign cars or domestic cars, Japanese, European or American cars;
• dumping is a good option. But, don't overdo it with price cuts. Competitors will become angry, and buyers will begin to doubt the quality of the products supplied. Better - small discounts, but with each purchase. A cumulative bonus card for regular customers is a rational solution;
• place information about the store on billboards, banners along the roads so that the car owner’s eyes catch on while traveling. Distribute brochures and flyers. Newspaper is not the best option. Over time, testimonials from satisfied customers will be your best (and free) advertisement.
• do not spare the money to buy or rent a car to deliver spare parts to the garage or to the client's home. "Gazelle" is an acceptable option. Fast delivery is a definite plus in your piggy bank.
• ensure the availability of popular, in-demand spare parts in stock;
• organize the work according to the catalog;
• create a website for your online store. Sales volumes will increase. Keep in mind that additional investment will be required. In this case, fast delivery of goods is an important condition for the positive image of your company.

Consider the recommendations that will help you open an auto parts store from scratch. Good strategy, perseverance, flair, quick response to fluctuations in demand will help to bring your trading company among the best in the region.

First you need to decide what parts you will sell, for domestic cars or for foreign ones. We would recommend that you start with sales of spare parts for Russian cars.

 

Capital expenditures: 1 500 000 rubles
Average monthly revenue: 1,000,000 rubles
Net profit: 104,000 rubles
Payback: 14.3 months

Despite the fact that there is a lot of competition in this segment, the demand for domestic spare parts is significant, since Russian cars make up a significant share in the fleet, while Russian cars are prone to frequent breakdowns.

Alternatively, you can start with the GAZ brand. Demand for spare parts of this brand is constant and significant, since cars of the GAZ family are the most common commercial vehicles in Russia.

Location

To open a spare parts store, a room located in a residential area is suitable. The area must be from 100 sq.m. (The area of ​​the outlet depends on the number of brands sold) When choosing a room, you need to pay attention to the following points:

• Availability of necessary communications (Heat, electricity, hot and cold water supply, sewerage);
• Availability of convenient parking (at least 5-7 cars);
• Absence of a number of competitors selling similar brands of spare parts;
• The premises must have at least 3 rooms: a trading floor, utility rooms and a warehouse;

If you rent a store, then you need to carefully study the lease agreement and pay special attention to the following points:

• Are utility bills included in the rent, or is the tenant paying for it himself;
• The lease agreement should clearly state how often and how much the landlord can increase the rent;
• When concluding a lease agreement, it is necessary to include in the lease agreement a clause on prolonging the lease for a new period, as well as penalties, subject to early termination of the lease agreement;
• When concluding a lease agreement, be sure to discuss with the landlord the possibility of concluding a long-term lease agreement.

Recruitment

A professional salesperson is one of the main success factors for your business. It directly depends on the seller whether the buyer will purchase the necessary spare parts, whether he will return for a second purchase, whether he will recommend the store to his friends. The seller must be well versed in the goods being sold, be able to give competent advice, and have a good understanding of the device of the car.

The search for personnel is a long process and is somewhat similar to the search for gold nuggets. (you need to sow tons of sand to find a grain of gold), but if you manage to find a competent seller, then this is almost 50% success. Salespeople's salaries should be directly linked to revenue in order to stimulate their activity in sales. As an option, you can install the following motivation system for sellers:

• The senior salesperson receives a salary + bonus of 0.75% of the sales.
• The seller receives a salary + a bonus of 0.5% of the proceeds.

Where to find auto parts suppliers?

Where to find a supplier and how to build a work process is the central issue of organizing a car dealership business.

Products must be purchased from trusted suppliers (initially check each supplier on the Internet by driving in its name - if there is some kind of filth on it, then, believe me, it will definitely pop up), preferably those who are official dealers of the purchased brand of spare parts. This minimizes the risk of buying low-quality products, and you will also have the opportunity to return defective parts. So if you purchase spare parts from an authorized GAZ dealer, then you have the right to hang a sign with the GAZ logo on the store. Payment for products is mainly carried out by bank transfer, but it is also possible to pay for cash, payments can be made with a payment delay of up to 30 days.

If you decide to start selling spare parts for foreign cars, then large logistics centers that work on a pre-order system will help you with this:

They cooperate with transport companies, the work is fully established. Thanks to the system of pre-orders, you do not need a huge assortment of spare parts and inventory. However, if you decide to make a highly specialized store (GAZ), then it would be nice to have a product group consisting of the most popular spare parts. Best selling car parts(auto parts):

• Bumper
• Engine
• side mirror
• side door
• Stop signal
• Hub
• Suspension arm
• Rack

Important points for organizing activities

So, what does it take to open an auto parts store?

• Mandatory control over the activities of sellers. It is necessary to come to the outlet daily;
• To understand the passability of the point and control the sellers, it is necessary, on an ongoing basis, to independently perform the functions of the seller;
• The process of ordering goods from suppliers must be controlled independently, monitor the best-selling goods, include new positions;
• When the point reaches self-sufficiency, it is necessary to discuss with the landlord the possibility of concluding a long-term lease agreement.

To increase revenue, you can try to supply products to industrial enterprises. Currently, many large enterprises are switching to the purchase of products through electronic auctions, which increases the transparency of ongoing auctions. But when supplying products to industrial enterprises, you will have to switch to a taxation system that allows you to work with VAT, i.e. for retail trade, you can report on UTII, and for wholesale - 3 personal income tax.

Taxation:

Auto parts business example

In this part of the article, calculations of economic activity (payback, profitability) of a retail outlet that sells spare parts will be presented. Consider an example of a real-life store that sells spare parts of the brand in GAZ, located in a city with a population of up to 350 thousand people

• Area: 200 sq.m.
• Assortment: spare parts of the GAZ brand (emphasis on expendable materials for car GAZelle)
• Opening hours: from 9.00 to 21.00
• Number of staff: 4 people (in shifts, in a shift 1 senior salesman, 1 salesperson)
• Revenue: 1001 tr.

The markup is 20% for expensive auto parts and up to 100% for all kinds of small things. The average markup is 35%.

Capital expenditures

Profitability calculation

Payback calculation

Break even point calculation

Markup, %	35%
Fixed costs, %	155 000
Break-even point, rub.	597 857

With constant expenses of 155,000 rubles per month, an average markup of 35%, the revenue to cover all expenses should be 598,000 rubles per month. If the revenue is less, then the store worked at a loss. Specifically for your business, we recommend our service