2017-01-02 16:30

The total meat production in Russia continues to grow and by the end of 2016 may reach 9.9 million tons in slaughter weight, which will be 4.4% higher than in 2015. The growth driver this year is the pig industry, or rather its corporate sector. Thus, the total pork production in the country will approach 3.4 million tons in carcass weight (+9% by 2015), of which about 2.75 million tons are accounted for by agricultural enterprises (+13-14% by 2015). The output of the poultry industry also continues to increase, the result for the year in which may reach 4.7 million tons (+3% compared to 2015). In turn, the segment of cattle meat production will remain at the same production level as a year ago - 1.65 million tons, primarily due to a further reduction in the private household sector (note that statistics on beef production by households are not highly accurate ). It is worth noting that the corporate sector adds 2-3% to last year due to the development of a number of large projects, such as Miratorg ABH in the regions of the Central Federal District.

The continued growth of meat production in Russia, as well as the change in the structure of consumption in favor of and, contributed to a further decrease in imports of raw meat and offal to Russia in 2016. According to calculations, total imports may amount to 1.0-1.05 million tons in all categories, which will be below 10% of the total capacity of the meat products market in the Russian Federation. The largest share in supplies from abroad is occupied by beef and offal (50%), about 30% falls on pork, offal and lard, the rest is poultry meat. The leading exporters of meat to Russia, as a year ago, remain the countries of Latin America and Belarus. Brazil accounts for 50% of supplies, Belarus provides another 28%, Paraguay and Argentina import 9% and 6% of the total volume, respectively (the total share for 4 countries is 92%).

In addition to the above trends in the domestic market, companies solve the problem of high industry saturation by entering export markets. In 2016, there will be the most significant increase in exports of meat and related products, which can reach 170 thousand tons, which is almost 2 times higher than last year. It should be noted that the largest share in meat exports is occupied by poultry meat and by-products, which account for almost 65% of supplies. Speaking about a more detailed structure of exports of poultry meat and offal, we note that almost 40% are supplies to the EAEU countries, about 30-33% go to the eastern regions of Ukraine, another 20% go to Hong Kong and Vietnam mainly in the form of paws. Thus, only 10% of the volume is a promising export directed to wealthy countries in the most marginal categories of carcasses of the Central Bank or turkey. Also, one cannot fail to note the growth in exports of pork and pork by-products to 50,000 tons from 22,000 tons a year earlier. However, if the growth of pork exports took place mainly to Ukraine and Belarus, then the export of by-products was directed mainly to Hong Kong and Vietnam, which, despite the unfavorable epizootic situation in domestic pig breeding, were attracted by competitive raw materials from Russia.

One of the most important trends in 2016 in the pig and poultry markets was the consolidation of assets, as well as the exit of a number of inefficient enterprises from the market. This was most clearly observed in the poultry industry, which has the highest degree of saturation. Thus, in a number of key regions, a decrease in production was observed during the year: Belgorod Region (-3%), Leningrad Region (-1%), Krasnodar region(-5%), Republic of Mari El (-18%). This indicates a strategic decision by a number of enterprises to reduce output, which can be compared with an agreement to freeze oil production. Moreover, in some regions, industrial poultry farming has virtually disappeared: the Republic of Adygea, the Astrakhan Region, the Republic of Karelia, the Republic of North Ossetia-Alania, the Arkhangelsk Region, the Kirov Region. Together with an increase in the supply of poultry meat for export, this made it possible to increase the selling prices of producers from extremely low values. Not to mention a number of mergers and acquisitions, which indicates the current process of "market adjustment". Among the most important, we note: the purchase of the Akashevskaya poultry farm by structures of the Kuban Agrocomplex, the purchase of the Sinyavinskaya poultry farm by the Rusgrain holding, the acquisition of the Tatmit-Agro pig farm by Komos Group, rumors about the purchase by Miratorg of a stake in the Pulkovsky pig farm " and others.

All of the above trends in the pig and poultry markets lay down certain trends in the development of the industry. So, firstly, retail prices for pork and chicken have returned to positive growth rates since July after a long decline that has continued since 2015.

Diagram: Dynamics of average retail prices for meat in Russia in 2015-2016, rubles per kg including VAT

Secondly, the affordability of meat has led to an increase in consumption for the first time since 2013. According to the results of 2016, almost 10.8 million tons of meat will be consumed in Russia, which corresponds to 73.5 kg/person per year. This exceeds last year's average per capita consumption, although within the statistical error. It is possible that, to a certain extent, the reduction in effective demand also contributed to the stabilization of consumption: part of the deferred demand for "investment" consumer goods was transferred to the current consumption of "new meat": chilled semi-finished products.

Thirdly, beef is becoming an increasingly premium type of meat in Russia, which accordingly affects import supplies. Given the still negative growth rates of disposable incomes of the population, we should expect further substitution of beef not only in household consumption, but also in meat processing. Thus, it will indirectly support the demand for chicken and pork in the domestic market.

In 2017, the meat market will continue to fight "under the sun" among the enterprises of the corporate sector. The main trends will be the further growth of export orientation, the strengthening of the B2C direction and the emergence of new brands in the chilled meat segment, as well as the decrease in average wholesale meat prices in the first half of 2017. This will happen due to a weak activation of consumer demand in the 1st quarter, which may lead to a weakening of prices. Nevertheless, livestock breeders will benefit from the price situation in the compound feed market, where record harvests have been collected for the main components - grains and oilseeds, which predetermined the decline in average prices for the season.

BB code to embed: BB code used on forums	The meat market in Russia in 2016 continued to adapt to new parameters: a decrease in the effective demand of the population against the backdrop of continued growth in domestic production in poultry and pig farming and an increase in market saturation. As a result, asset consolidation processes have intensified in the industry.
Embed HTML code: HTML code is used in blogs like LiveJournal	Meat market: results of 2016 The meat market in Russia in 2016 continued to adapt to new parameters: a decrease in the effective demand of the population against the backdrop of continued growth in domestic production in poultry and pig farming and an increase in market saturation. As a result, asset consolidation processes have intensified in the industry. Read more >>

The meat market in Russia in 2016 continued to adapt to new parameters: a decrease in the effective demand of the population against the backdrop of continued growth in domestic production in poultry and pig farming and an increase in market saturation. As a result, asset consolidation processes have intensified in the industry.

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In 2018, poultry production for slaughter in live weight in all categories of farms increased by 46.58 thousand tons compared to the same period last year and amounted to 6.7 million tons...

2019-01-09 13:30

In 2018, in Russia, the overall growth in the production of the three main types of meat in the corporate sector was 7%. Wholesale prices for meat in the Russian Federation in 2018 exceeded all values ​​previously noted on the market. The average annual wholesale price in the Russian Federation for pork (in half carcasses) for 2018 is 6.7% higher than in 2017...

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Rosselkhoznadzor lifted the ban on meat imports from nine Brazilian enterprises. On the Russian market, meat from Brazil has been banned since December 2017, which led to a rise in prices

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Deputy Prime Minister of the Russian government Alexei Gordeev will instruct the relevant departments to deal with the rise in prices for meat products...

2018-07-23 13:14

The Government of the Russian Federation issued a decree extending the food embargo against countries that have adopted anti-Russian sanctions until the end of 2019, follows from a document published on the legal information portal.

2018-02-08 18:36

2018-02-04 20:06

At the end of 2017, the production of pigs for slaughter in live weight in farms of all categories amounted to 4.57 million tons, which is 5% higher than in 2016.

2018-01-04 19:58

Decree of the Government of the Russian Federation of December 9, 2017 N 1498 On the distribution of tariff quotas for cattle meat, pork and poultry meat in 2018

World beef trade increased by four percent to 15 million tons. This is due to strong import demand in the US and the EU in response to reduced domestic supplies. The major beef exporters in the world are South America and South Asia. The EU accounts for only 3% (Figure 9).

Figure 9 - beef exports in the world in 2013

South America - 2288 thousand tons, South Asia - 2196, Oceania - 1939, North America - 1751, Others - 482, EU-27 - 300

Figure 10 - dynamics of changes in world beef exports, thousand tons

Beef exports in 2012 amounted to about 8.3 million tons, i.e. 14.5% of world production.

Figure 11 - share of exporting countries in world exports in 2012

The leaders in beef exports are India, Brazil, Australia, as shown in Figure 11.

Table 4 - main beef exporting countries from 2009 to 2013, thousand tons

Let's analyze how the situation in exports has changed this year. India's exports increased by 29 percent to 2,160,000 tons, comparable to Brazil's world record of 2.19 million tons in 2007. India now accounts for nearly a quarter of the world's beef trade, down from just 8 percent in 2009. This rapid growth is fueled by demand for a low cost product in many small, new and price sensitive markets (Middle East, Africa, Southeast Asia). East Asia), as well as the possibility of providing halal products (products, the use of which is strictly prohibited in Islam).

Brazil's exports increased by 4 percent and amounted to almost 1.5 million tons. Brazil is able to supply to markets that India cannot (Russia, the EU), which allows it to maintain its position in many key markets. Paraguay and Uruguay increased shipments by 4 percent and 3 percent, respectively. Paraguay and Uruguay send significant volumes to Russia. Paraguay has reduced access to many markets since the FMD outbreak in 2011/2012. Uruguay has benefited from increased supplies to former Paraguayan markets: Chile, Israel and others. In Australia and New Zealand, exports increased by 2 percent to 1.4 million tons and 529 thousand tons, respectively. While both countries will benefit from strong demand in Asia, they are also major US suppliers.

Exports from the United States decreased in 2013 by 1 percent to 1.1 million tons. Competitive pricing remains a challenge in the global market, although demand from Mexico and major Asian markets remains strong.

Canada's exports increased by 5 percent to 415,000 tons. Limited production is likely to limit further export growth, keeping shipments below historical levels. Mexico's exports are up almost 13 percent to 225,000 tons, not only due to increased shipments to the United States, but also to Russia, Japan and Korea.

Now let's see how things are with beef imports. The main importer is South America. Its neighbor North America imports only 7% (Figure 12)

Figure 12 - world beef imports for 2013: North America 1828 thousand tons, East Asia - 1514, Others - 1368, CIS - 1145, Middle East - 629, South America - 493

Figure 13 - dynamics of changes in imports from 2009 to 2013

Beef deliveries in 2012 exceeded the level of the previous year by 3%. However, if we compare the volume of imports in 2012 with 2010, we see a negative trend at the level of 1% (Figure 13).

Figure 14 - share of importing countries in world imports in 2012

The top importers are the US, Russia and Japan, as shown in Figure 14.

Table 5 - Top beef importing countries from 2009 to 2013 (forecast)

We will also analyze the changes in 2013. US imports have been targeted for tight domestic supplies and will increase 11 percent to 1.2 million tons. Mexican imports have increased to compensate for reduced production and increased exports. Imports to Mexico rose 17 percent to 350,000 tons.

Imports in Japan and South Korea rose due to reduced production. Japan's imports rose 1 percent to 750,000 tons due to lower production and higher consumption. The decline in domestic supplies will also support Korea's imports. It will increase by 8 percent to 405,000 tons.

Demand in the Middle East and North Africa has increased. The main suppliers are India and Brazil. Only Egypt reduced imports by 2 percent to 225,000 tons.

Russia again became the second largest importerImports increased by one percent to almost 1.1 million tons. Imports account for about 45 percent of consumption in recent years.

According to the Ministry of Agriculture of the Russian Federation, up to 40 million tons of grain can be sent abroad this agricultural year. In addition, at the beginning of autumn, about 70 thousand tons of meat were already exported, although until recently the country was the world's largest importer of it. It is expected that by the end of the year, the growth in exports of domestic agricultural products will bring an additional $4.5 billion to the treasury.

Export as a need

The Russian agro-industrial complex has already developed its own export vector. Domestic beef, vegetables and fruits are clearly not in demand abroad, but grains, oilseeds, pork and poultry today have a good export prospect. Of particular interest is meat products, which account for 15% of all agricultural products of the agro-industrial complex. Prospects for meat exports were discussed in Sochi at the Second International Summit “Russian Agrarian Policy. Present and Future".

According to the National Meat Association, last year imports of all types of meat products in Russia amounted to 1.1 million tons, exports - 96.2 thousand tons. This year, due to the increase in domestic production, imports will decrease to 400-500 thousand tons with an increase in exports, and in 2017 analysts predict export-import parity of meat - Russia's own production today is estimated at 307 thousand tons, the volume of imports is expected to be at the same level . At the same time, the growth of the global meat market in 2016 is projected at the level of 25 million tons. There is something to fight for here.

The Ministry of Agriculture of the Russian Federation predicts an increase in meat exports by $10 million for pork and $20 million for poultry meat by the end of the year. According to the Federal Customs Service of the Russian Federation, for 8 months of 2016 the share of exports of food and agricultural raw materials from Russia to non-CIS countries increased to 4.9% in overall structure export - against 3.4% a year earlier. Among the main factors for increasing food supplies, experts and market participants name an increase in domestic production, an attractive exchange rate of the ruble against the dollar, as well as a decrease in the purchasing power of the population within the country, which leads to a narrowing of the market for most food products and increased competition. The development of new sales channels will allow further expansion of production and less dependence on the internal situation.

According to the deputy head of the executive committee of the National Meat Association Maxim Sinelnikov, in the early 2000s, the meat industry sector was formed in Russia. Large agricultural holdings have appeared that use modern foreign technologies and have established meat production from field to counter. As a result, from 2000 to 2015, poultry production increased 8 times, pork - 5 times. “Growth rates of poultry meat production today are many times higher than global indicators,” adds Mr. Sinelnikov. For example, 20 years ago, poultry was practically not produced in Russia at all, and next year its imports will be equal to exports. According to the forecast of the FAOSTAT agency, by 2020 Russia will completely cover all its meat needs at the rate of 75 kg per capita (35 kg - poultry meat, 27 kg - pork, 13 kg - beef).

“Thank God that we were under sanctions,” said the assistant to the head of Rosselkhoznadzor Alexey Alekseenko. - For when we opened our market in the 90s, food illiquid assets poured in from all over the world. Two years ago, when mutual sanctions were just introduced, the store shelves were empty, and we were predicted almost starvation. A year later, the shelves were full, but the quality of the products was disgusting. Today it has gotten much better. I recently talked with Italian businessmen, they told me that another year, and we will no longer be able to enter your market - you can handle everything yourself.

According to the head of the Center for Economic Forecasting of Gazprombank Daria Snitko, Russian producers have good competitive advantages - an extensive forage base, an abundance water resources and already cheaper labor than even in China.

“By 2017, meat production can catch up with demand, the trends are visible today - wholesale prices for pork and poultry meat are falling significantly,” the president of the Meat Council of the Common Economic Space (CES) is sure. Mushegh Mamikonyan.- Even with inflation of 12.5 percent as of 2015, the price of poultry and pork has fallen by more than 10 percent! If you do not go for export, all invested capital, both equity and borrowed, falls under a huge risk, the balance sheets of banks, creditors, investors will be in a risky position ... Therefore, export is the only incentive and way for development. If this development does not take place, we will face stagnation and financial problems with a large number of conscientious investors, since there will not be enough space for everyone in the domestic meat market.”

Perspective geography

The main export market for domestic players is still the CIS countries. The unrecognized republics of Novorossiya consume 33% of Russian meat, Kazakhstan - 31%. Poultry meat sells well in the markets of Central Asia.

But Russian manufacturers may well compete in the markets of "far" Asia. “In recent years, there has been an explosive demand for meat in the countries of Southeast Asia, - said the head of the market analytics department of Yug Rusi CJSC. Leonid Sobolev.“South Korea, China and Japan are now experiencing a two-to-four-fold increase in imports of pork and poultry, pork production in Vietnam has doubled, and a sharp increase in demand for this type of product is expected.”

According to the President of the Miratorg agricultural holding Viktor Linnik, over the next five years, the company plans to supply up to a quarter of all manufactured products abroad. Currently, it already exports beef to the UAE, Bahrain, is working on sales to Japan, South Korea, and soon expects to receive permission to supply to Vietnam.

A particularly sensitive article is the prospects for deliveries to the Muslim countries of the Arab East and the Asia-Pacific region. General Director of the International Center for Standardization and Certification "Halal" of the Council of Muftis of Russia Aidar Gazizov said that back in 2014, auditors from Arab countries visited leading Russian agricultural holdings, who got acquainted with their work in order to purchase products that meet all the religious norms of Islam.

“In recent years, we have been closely involved in exports, we are shipping halal products to the countries of the Arab-Muslim world,” Aidar Gazizov explains. - Last year we finished with an indicator of 15 thousand tons. Basically it is halal poultry meat. Now we intend to reach the milestone of 20 thousand tons. We are accredited in the Middle East and North Africa. We are going to be accredited in Malaysia and Indonesia, where about 230 million Muslims live. This is a huge market, and our partners are very interested in it.” According to the expert, before the collapse of the ruble, a minimum of products was supplied to the Arab East, after the collapse, full-fledged deliveries of carcasses weighing 1–1.3 kg began. "The rapidly growing Muslim population in Europe is interested in buying Russian meat," added Mr. Gazizov.

In the halal segment, trial deliveries abroad have already been carried out by the South Russian companies GAP Resource (halal chicken carcasses under the Blagoyar Zolotoy brand) and Eurodon Group (Turkey carcasses Halal-Indolina). For South Russian players, the opening of the Iranian market for halal meat was also good news.

The African market, where consumption does not exceed 12 kg per capita per year, is considered to be quite “passable” in terms of underestimated standards of sanitary control. Russian grain producers have already established themselves in the countries of the Maghreb and Equatorial Africa.

Unkind Markets

However, the far abroad is still more of a dream than a reality. Head of the Export Department of Rosselkhoznadzor Konstantin Karamyshev noted that the average period of admission of Russians to the foreign market is 7 years. “No one is waiting for us there, everyone special conditions admission and requirements for reciprocal preferences,” Mr. Karamyshev explained. - South Korea requested from potential suppliers detailed information for all types of birds, which she promises to consider within 8-9 months at least. For two years they have been negotiating with Brazil on the supply of fish, but in return they want concessions on the import of Brazilian meat. Negotiations with Angola have been going on for a year and a half, with China they have just begun. Negotiations with some countries have ended, but so far not a single kilogram of meat has been delivered there. Only Egypt certified 12 of our enterprises.”

With the boundless Chinese market, everything is not easy at all. The country, for geographical reasons, is not able to expand its arable land for grain. Therefore, in order to feed its almost one and a half billion people, China has relied on its own development of the meat industry, which requires less space. And as a protectionist measure, it sharply raised sanitary standards and created an extremely complicated procedure for allowing foreign manufacturers to enter its market. Today, Russian "butchers" can actually supply products only to China's Hong Kong (poultry meat). Moreover, not carcasses, but offal are in demand there.

According to the head of strategic marketing of the Cherkizovo group Andrey Dalnov, for 8 months of this year, Russian producers supplied 43 thousand tons of poultry meat (thigh, paws, legs, carcasses) and 24 thousand tons of pork offal (legs, stomachs, ears) to the countries of the Asia-Pacific region (Hong Kong, Vietnam, Laos, Thailand). , tails, patches). A year ago, these figures were 16 and 11 thousand tons, respectively.

“The development of foreign trade relations with China, as well as with other countries, has its own specific features,” admits the General Director of the Eurodon Group of Companies. Vadim Vaneev. - Sales markets in Europe, Asia, the Arab world and Russia are significantly different from each other. We are looking at everyone, we are accredited and we already have product certification for different markets. However, the process of forming the rules of international trade relations is a long and evolutionary process. We are not forcing the export direction for our business.”

Still, one should not discount the growing domestic market of Russia. In 1767, Empress Catherine II, traveling along the Volga, wrote to Voltaire that Russian peasants not only could eat chicken whenever they wished, but also began to prefer "Indian roosters" for some time. It is clear that the mother lied to the philosopher. Even today, according to CEO Russian Poultry Union Galina Bobyleva, the Russian per capita per year accounts for 32 kg of chicken, while in Malaysia - 45 kg, in Israel - 72 kg. "Indian roosters" - only 0.5 kg in Russia, while in Israel and the USA - 12 kg each. The situation is the same for duck - 0.4 kg in Russia and 6 kg in Hungary. So we still have room to grow in the domestic market.

The topic will become central at the plenary session of the Yugagro exhibition "Evolution of import substitution: from quantity to quality" (November 22, 2016, Krasnodar)

Poultry meat producers in Russia— catalog 2016. 100 companies represented. Product manufacturing and wholesale! Manufacturers list:

• Duck Bird Complex Alekseevsky;
• TD "Utolina";
• JSC "Uglich poultry farm";
• LLC "Evrodon";
• Farm "Borskaya Turkey", etc.

The largest suppliers of the food industry offer: eggs, broiler chicken, chicken carcasses, canned food, frozen semi-finished products, butchery, etc. products. Rural poultry enterprises are increasing supplies! Meat products comply with GOST. The share of chickens for export is growing!

The meat is made on Russian and imported equipment. Manufacturers regularly bring new products to market. The price is significantly lower than imports! Addresses, phone numbers, official website - in the "Contacts" tab. Delivery across Moscow and the Moscow region, to regions and the CIS countries - by any transport. The rating of the largest companies and plants is constantly rising at the end of the year.

We invite industrial enterprises, catering establishments, wholesalers, dealers, retail chains to cooperate. We need suppliers of raw materials. To buy poultry meat in bulk, download the price list, contact the manager on the page. Dealers - special offers!

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Review state of the art worldrynkapoultry meat

Cmolnikova E.V. - graduate student

The article analyzes one of the rapidly developing agricultural markets - the poultry meat market and shows the main promising directions for its development.

The average annual production, trade and consumption of poultry meat in the world is growing at a high rate, and since the mid-80s, the increase has been 6% per year.

Experts predict that by 2020, poultry meat will come out on top among the total meat consumption in the world. If in the 70s the world produced about 20 million tons of poultry meat, then in 1990 its production doubled, and by 2020 it will reach 120 million tons.

The average global consumption of poultry meat per capita has almost doubled over the past 15 years, from 6 kg in 1985 to 11 kg in 2003. The leader in poultry meat consumption is North America (37 kg), followed by South America (23 kg), Europe (15 kg), Asia (6 kg) and Africa (3 kg). In Russia, according to 2003 data, this figure was 16.1 kg, while the recommended medical norm for a healthy diet is 80 kg of all meat per year per adult.

Currently, in the world production of poultry meat, the bulk is accounted for by broiler meat - 62.5%, turkeys - 7.5%, ducks -

4.2%, goose - 2.8%, the meat of other poultry (chickens, quail, guinea fowl, pheasants) accounts for the remaining 23%.

The USA is the world leader in the production of broiler meat (14.61 million tons) and turkey (2.49 million tons). At the same time, China is the largest producer of duck (1.9 million tons) and goose meat (1.8 million tons).

Consider, using the example of the world broiler meat market (table), the dynamics of production, consumption, export and import of poultry meat in the countries of the world over the past four years (according to the Ministry of Agriculture USA).

Table-World market for broiler meat

The rapid growth of poultry meat production in the world is determined by a number of factors. Let's name the main ones: intensive production methods, centralization and vertical integration of industrial production, profitability, availability and accessibility of feed components, high level mechanization, the production of consumer-friendly products, the rapid development of the catering network, the widespread use of freezing equipment and specialized transport, the growth international trade and, most importantly, ever-increasing consumer demand.

Poultry products are popular on all continents of the world. The consumption of poultry meat is not hindered by religious or ritual barriers. In addition to purely economic factors (as the cheapest), poultry meat is a healthy product, nutritious, safe and most affordable among other meat products.

It is no coincidence that the ratio of annual meat consumption per capita is shifting towards an increase in poultry meat consumption. "In Germany, over the past three years, the consumption of poultry meat has increased by 2.2 kg, while the consumption of pork, a traditional national product, has decreased. And this is justified, since poultry meat is a dietary animal product, contains 2 times less cholesterol than pork, and in 2.7 times less than beef.The vitamin composition of poultry meat is much higher than that of beef and pork.For example, poultry meat has 25 times more vitamin A than pork.At the same time, poultry products are the cheapest for consumers. compared to other types of meat, since the cost of feed protein for the production of 1 kg of poultry protein is 2 times lower than pork, and 5 times lower than beef.In conditions of limited grain resources in poultry farming, as the most "early" industry animal husbandry achieves the highest return on meat per unit of feed consumed.

The most important marketing tool in expanding the world's poultry meat consumption is the production of semi-finished and ready-to-eat products that meet end-use requirements.

For example, in North America, the share of carcasses in the total volume of poultry meat sales is much lower than in other regions of the world, and is only 20%, semi-finished products account for a little more than 50%, and poultry in deep processing - about 30%. AT South America three-quarters of poultry meat is sold in carcasses, and fully processed poultry accounts for less than 5%. In the countries of the European Community, about 55% of poultry meat is sold in carcasses, 20% are semi-finished products, and about a quarter of the total volume of poultry meat sold falls on products of deep processing. In Japan, 30% of poultry meat sold in the form of carcasses is processed at home, 61% goes to the public catering system, and 9% goes to industrial processing into canned food, sausages, etc.

Currently, a wide range of products of deep processing of poultry meat is successfully sold in all corners of the world: natural and minced semi-finished products, boneless white and red meat, pieces of poultry meat breaded and in marinades, different kinds ham and sausage products, rolls, etc.

The "landslide" supply of poultry meat to our country played a positive role at a certain stage, forcing us to take a fresh look at the range and quality of products, introduce advanced slaughter and processing technologies that increase competitiveness. world market meat broiler

According to the calculations of American specialists carried out as part of the broiler industry development program, by 2025 the percentage of poultry processing products will reach 70%.

Thus, the main trends in the development of the global poultry industry will be: the development of resource-saving technologies, deep processing of poultry meat, a significant expansion of the range of end products and an increase in their quality.

Bibliography

1. World market of poultry meat // Poultry and poultry products, 2004. - No. 1. - S. 31.

2. Abramova L.A. Trends in the development of poultry meat processing // Poultry and poultry products, 2003. - No. 4. - S. 61-64.

3. Veronica Moisa. Russian market of poultry meat: an importer's view // Poultry and poultry products, 2003. - .№4. - S. 47-48.

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